I eat a lot of honey, and always from within Texas, but I honestly never really thought about the nuances of different honeys, UNTIL NOW! Tonight I opened my first bottle of Round Rock honey and tasted it straight on the spoon before I added it to my chamomile tea. It is rich, with so much body, and has a fantastic flavor. I don't care that it's more expensive....I'm buying only Round Rock honey from now on. I've never tasted that robust flavor in a honey before!